Archived entries for Unit Gothic
The slightly flared and angled terminals distinguish this sturdy sans serif from the typical, monoline Gothic design with horizontal terminals.
Hamilton Manufacturing Co. cut the Unit Gothic series in seven widths. This design is characterized by minimal modulation in stroke width and angled terminals. No. 720 is 50% narrower than the standard width No. 718. Here’s the description of the usefulness of the Unit Gothic series from Wood Type by Hamilton, Catalog 38, 1938:
All characters of the same size in any of these seven widths are on uniform bodies with the exception of caps M, W and I, and lower case letters i, j, f, l and t.
This series of Unit Gothics will be found invaluable in the production of artistic posters as it embodies an even and gradual reduction in widths. If a line set in type of one width does not fit the space available, another width of the same size will always be right.