Archived entries for Unit Gothic

18 line Unit Gothic

picture and printed proof of Unit Gothic wood type capital letter G

18 line Unit Gothic

18 line Unit Gothic

R is for Red

18 line Unit Gothic

C for Yourself

18 line Unit Gothic No. 720 Class M

The slightly flared and angled terminals distinguish this sturdy sans serif from the typical, monoline Gothic design with horizontal terminals.

Twofer

18 line Unit Gothic No. 720 Class M

Hamilton Manufacturing Co. cut the Unit Gothic series in seven widths. This design is characterized by minimal modulation in stroke width and angled terminals. No. 720 is 50% narrower than the standard width No. 718. Here’s the description of the usefulness of the Unit Gothic series from Wood Type by Hamilton, Catalog 38, 1938:

All characters of the same size in any of these seven widths are on uniform bodies with the exception of caps M, W and I, and lower case letters i, j, f, l and t.

This series of Unit Gothics will be found invaluable in the production of artistic posters as it embodies an even and gradual reduction in widths. If a line set in type of one width does not fit the space available, another width of the same size will always be right.



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