Minimal wear, no manufacturer’s imprint, and a font cut from the side grain led me to believe this was cut by the American Wood Type Manufacturing Company, of Long Island, New York. The distinctive flattened bowls of the capital B, R, and D of this font directly match the showing of Newstype in my American Wood Type Mfg. Co. 1958–9 Catalog, shown below (notice the misspelling in the 6 line version):
The exclamation “Improved!” was set in 24 point Kaufmann, with brass rules above and below. As you can see in the next image, I used furniture from an angle-bodied wood type script font to slightly rotate the line.
12 line unknown Gothic Bold Condensed
At first glance, there’s nothing particularly special about this font of wood type. At 12 lines (2 inches) the size is useful, but not impressive. It’s pantograph-routed from the side grain so it was cheaper to produce. The lack of patina and rough edges indicate that it’s relatively new. Though its bold, squarish letterforms are more reminiscent of European sans serifs/grotesques than the American gothics, this font is nothing extraordinary – except for this Q. I’ve searched through American Wood Type: 1828-1900, Nineteenth Century Ornamented Typefaces, and American Metal Typefaces of the Twentieth Century, but I could not find a match for this design (probably because the design postdates the first two sources). If anyone knows the name of this face and/or manufacturer, I’d love to hear from you.
Because of its scarcity in English, the letter Q has historically been a form where type designers have taken some liberties – a kind of apology for the quiet, rather lonely life to which it is fated. Quite often, a face can be identified instantly by its Q – see the sweeping elegance of Garamond, the ostentatiousness of Baskerville, or the calligraphic flair of Electra. The tail on this wood letter could hardly be simpler, extending down from the southern bowl with just enough of an angle to lead the eye into the next letter. Maybe it’s this no-nonsense, lack of pretension that makes this a favorite among the characters in my collection.