Archived entries for American Type Founders

Do You Copy?

8 line Jenson Old Style

Jenson Old Style was cut in wood by Hamilton Manufacturing Company of Two Rivers, Wisconsin, with permission from American Type Founders. The original metal version, produced by Dickinson Type Foundry (part of ATF) of Boston, was based on William Morris’ Golden Type, which was in turn a crude version of the types cut by the masterful Nicolas Jenson.

Hyperbole For Sale, part 5

Guess this is backtracking a little, but I just realized I wrote this post but never published it.
Easy Assembly No Tools Required
This is the first print I completed for the show and it set the tone (and color palette) for the rest of pieces. The type is 18 point ATF Garamond Italic, the image a vintage advertising cut (see Pattern Recognition), and the star 18 point Monotype. Printed on 5 x 7 inch Mohawk Superfine, Smooth, White, 100lb. cover.

This is the 18 point star locked up on my Vandercook SP15.

and a close-up

Hyperbole For Sale, part 2

An Invention that Obviates all Danger

Well, since you asked, yes, that is a halftone brick man. I printed the automaton in metallic silver to emphasize its robotness. The phrase, typeset in letterspaced 8 point Spartan Black (Spartan was the American Type Founders’ version of Futura), is advertisement copy appropriated from an 1897 Sears Roebouck & Co. catalog. The paper is Mohawk Superfine, Smooth, White, 100lb. cover, the dimensions 5 x 7 inches.

Type Anatomy

Anatomy of a Printing Type (download PDF)

Here’s a handout I put together for my Letterpress students. Adapted from “Parts of a Printing Type” prepared and distributed by the Educational Services Department of American Type Founders, with additional notes and definitions from General Printing, by Glen Cleeton and Charles Pitkin.

Kiss My Ampersand, Copperplate Gothic

18 point Blair

Advertised in 1900 by the Inland Type Foundry, St. Louis as new and original, Blair  – cleaner and, in my opinion, more elegant than the similarly styled Copperplate Gothic, 1903 – was designed as an imitation of a style of engraved alphabet popular with stationers and small job printers. American Type Founders purchased Inland in 1911–12 but continued to produce many of Inland’s original designs, including Blair.

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