Bernhard Gothic was among the first American sans serif typefaces designed to compete with its exponentially more popular European contemporaries, Futura and Kabel. Lucien Bernhard designed this namesake Gothic in 1929–30 for ATF. Though it was never copied and renamed (possibly it was a little too quirky) by other metal type foundries, some weights of Bernhard Gothic were cut in wood by the Hamilton Manufacturing Co.
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