By 1960 wood type was a hard sell, as evidenced by the emphasis here – two mentions in two paragraphs – on the economical benefits of its use. Woodtype: Selective Emphasis for Fine Typography by Hamilton, 1960, page 3. Download (right click on link) a high resolution image here.
The caption for the lower right image reads, “Note size of type compared to finisher’s hands.” You should also note that the 5s pictured are Cooper Black and appear to be around 72 line (12 inch), maybe larger. Because who doesn’t need a font or two of 72 line Cooper Black?