Hyperbole For Sale, part 2

An Invention that Obviates all Danger

Well, since you asked, yes, that is a halftone brick man. I printed the automaton in metallic silver to emphasize its robotness. The phrase, typeset in letterspaced 8 point Spartan Black (Spartan was the American Type Founders’ version of Futura), is advertisement copy appropriated from an 1897 Sears Roebouck & Co. catalog. The paper is Mohawk Superfine, Smooth, White, 100lb. cover, the dimensions 5 x 7 inches.