À La Mode

12 line Mode Condensed

Pages 22–24 of the AWT 1958–59 Catalog from American Wood Type Mfg. Co. shows Mode—a geometric sans serif very similar to Futura—in Medium, Condensed, Bold, and Extra Bold Condensed, and in sizes ranging from 6–15 lines. According to the price list on page 6 of the Catalog, the smallest font comprising capitals, lowercase, figures, and punctuation contained 135 characters. At $0.30 per letter for 12 lines, this font of Mode would have cost $40.50 in 1958–59.