Oh!

8 line Futura Bold

Futura is a geometric sans serif, designed by Paul Renner for the Bauer Type Foundry. I love Futura for its simplicity of form – so many of the letters can be recontextualized and combined to create complex graphic symbols.

Compare the Futura Bold O with the perfect circle in the diagram below. The parts of the stroke that run horizontally (top and bottom) are narrower than the parts that run vertically. This subtle adjustment prevents the letter from appearing too heavy at the poles. This is the same theory behind the conventional fashion wisdom that vertical stripes are slimming, while horizontal stripes add weight.